What it means to be Salty
"Salty" is an expression used in many ways. To us it has two meanings. One, is a reference towards something having spice/flavor in their personality, athletic performance, or any other talent. The most important meaning is the biblical reference. Matthew 5:13...."Ye are the salt of the earth....."and many other scriptures and references (loyalty, durability, permanence, usefulness, value and purification). So, our goal is to glorify God in having people who are "Salty" to wear our products.
Our products are of the highest quality, for the toughest conditions, so you can get out there and ride.