"Salty" is an expression used in many ways. To us it has two meanings. One, is a reference towards something having spice/flavor in their personality, athletic performance, or any other talent. The most important meaning is the biblical reference. Matthew 5:13...."Ye are the salt of the earth....."and many other scriptures and references (loyalty, durability, permanence, usefulness, value and purification). So, our goal is to glorify God in having people who are "Salty" to wear our products.